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Bollywood aping Hollywood? You bet. The industry machine is taking to merchandising its films like a
Friday, October 03, 2008 www.dnaindia.com
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Most will be aware that The Dark Knight has amassed over $500 million in Box Office earnings in the US. However, what’s not commonly known is the moolah its makers will rake in with the sale of Dark Knight merchandise and special edition DVDs. Joker busts, bat-belts and toy replicas of the Batmobile have flown off shelves since the film’s release. And to please adults, there’s also The Joker Poker
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moolah
DVDs
Drona
Riz-Razaida
Shrishti-Arya
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