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BCCI strikes gold, nets cool Rs 173 cr from sponsorship
Tuesday, August 28, 2007 economictimes.indiatimes.com
(
Sports - Cricket , Business
)
The Board of Control for Cricket in India (BCCI ) managed to strike gold on Monday, in a deal with the Singapore-based sports marketing firm World Sports Group (WSG). As per the deal, the BCCI will sell the ground sponsorship rights and title naming rights for a total of 55 matches to be played in India till March 2010 for Rs 173.2 crore to the WSG.
Tags :
BCCI
Sponsorship
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