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Hero Honda, Bajaj continue to use diametrically opposite strategies to attract buyers in these tryin
Saturday, November 29, 2008 www.dnaindia.com
(
Business
)
NEW DELHI: Hero Honda Motors and Bajaj Auto, two of India’s biggest two-wheeler makers, continue to use diametrically opposite strategies to attract buyers in these trying times.
Hero Honda feels its continued focus on the 100cc segment is justified as the segment has outperformed the market consistently. But Bajaj Auto seems to be floundering on 100cc bikes and wants customers to upgrade to bigg
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